For X-Bionic, we implemented a next-level community management strategy to maintain brand loyalty and engagement online. By treating online interactions like in-person meetings and involving key opinion leaders, we achieved a higher Instagram engagement rate and strengthened brand loyalty.
Client
X-Bionic
Industry
Region
EU
The Challenge
X-Bionic, a premium Swiss outdoor brand, faced the challenge of maintaining brand loyalty and engagement online, aiming to sustain the same level of brand love that customers experienced in person.
The Solution
We implemented a next-level community management strategy, treating online interactions as personal and genuine as in-person meetings. By involving KOLs, staying responsive, and encouraging two-way conversations, we built a community of trust and engagement.
Results
#1
Significant increase in Instagram engagement rate due to the personalized and active approach.
#2
Stronger brand loyalty as a result of deeper, more meaningful interactions with the community, both online and offline.
Our learnings
#1
Personalized, authentic engagement drives deeper brand loyalty
A clear, focused repositioning drives significant results.
