Qatar Airways asked us to create the reveal campaign for the Private Jet G700, aiming to build trust among wealthy EU customers. We developed a tailored brand tone and produced a high-end film in the UAE, blending branding and performance to drive interest in the G700 service.
The campaign successfully positioned Qatar Airways as a luxury aviation leader, generating strong engagement and boosting interest in the service.
Client
QATAR Airways
Industry
Region
EU, UAE
The Challenge
Qatar Airways aimed to reveal its Private Jet G700 and build trust among affluent EU customers. The challenge was creating a brand tone that resonates with wealthy Europeans while maintaining exclusivity, and generating interest and buzz to support sales for the high-end offering.
The Solution
We carefully analyzed EU luxury market profiles to develop a tailored brand tone for the exclusive audience. The campaign was designed to showcase both Qatar Airways’ luxury positioning and the clear product advantages, featuring a high-end film in the UAE to highlight the luxury and exclusivity of the G700. This content generated buzz, showcased the jet’s features, and reinforced Qatar Airways’ reputation for quality.
Results
#1
Successful brand positioning as a top choice for luxury jet travel among wealthy EU consumers.
#2
Generated high engagement from affluent clients, driving interest and inquiries for the G700.
#3
Established Qatar Airways as a leader in the private aviation market through impactful and performance-driven creative.
Our learnings
#1
Adapting Brand Voice Locally is Key
Understanding and adapting to local differences in consumer behavior and expectations allows for a brand tone that resonates deeply, especially in luxury markets like the EU, where exclusivity and prestige are paramount.
