We were tasked with helping Paulaner launch Paulaner Spezi (as Paulaner Sunset) in the US market. By consulting on brand identity and market strategy, we crafted a tailored brand voice and growth plan. The campaign went viral, establishing a strong digital presence with unique visuals and targeted social media, successfully launching the brand in the US.
Client
PAULANER Sunset
Industry
The Challenge
Paulaner faced the challenge of launching Paulaner Spezi, Germany’s most famous soda, in the US market. Key challenges included building brand recognition, establishing a distinct identity, and quickly connecting with local consumers on digital platforms.
The Solution
We worked with Paulaner Sunset to develop a clear brand voice for the US market and create a growth strategy for both digital channels and physical presence. Focusing on localized content, we highlighted the unique flavors of Paulaner Spezi and produced distinctive visuals. Our digital approach, including social media campaigns and tasting events, drove engagement, with viral content on TikTok and Instagram.
Results
1.3Mio.
Views of organic Asset (Virals)
5k
organic Followers during first launch days
#1
Established a strong brand identity for Paulaner Sunset in the US market, with an engaged online community and growing awareness.
Our learnings
#1
Localized Brand Voice Drives Engagement
Adapting a brand’s voice to resonate with local audiences is key to building a strong presence and driving organic growth, especially when entering new and competitive markets.
