With lehof's strategic consulting, HUAWEI tackled its low brand trust and poor SEO performance. By conducting a deep analysis and developing a tailored content marketing strategy, we introduced our PGC® (Professional Generated Content)-Approach costumized it with our global expert network, including doctors, scientists, and athletes.
This innovative approach not only positioned HUAWEI as a trusted leader in health and wearable technology but also significantly boosted SEO rankings, Sales and in the end brand trust.
Client
Huawei
Industry
The Challenge
HUAWEI faced low brand trust among European consumers, along with poor SEO rankings for wearable technology. Sales should be increased also via Online channels and the brand needed to improve its visibility.
The Solution
In our long-term partnership with HUAWEI, we tackled the trust issue by developing a PGC® (Professional Generated Content) strategy with our global expert network of scientists, doctors and athletes. This approach ensured credible content and transferred trust to the HUAWEI brand.
Using our proprietary PGC Matrix, we evaluated professionals and launched 50 blog articles in Europe, now expanding the project to four global markets. We revamped the HUAWEI Health Forward Blog, boosted SEO rankings, and included expert participation in events to strengthen brand trust and support R&D.
Results
50+
blog articles per year created by globally leading experts
52.3k
organic views of a single medical expert blog article in the UK
#1
Increased brand trust, SEO Ranking and Sales positioning HUAWEI as a leader in health and wearable technology
Our learnings
#1
Professional-Generated Content (PGC®) Builds Trust
Unlike traditional UGC, PGC® created by professionals like doctors and athletes transfers credibility directly to the brand, driving consumer trust and positioning the brand as an industry leader.
#2
Strategic Content Drives Long-Term SEO Impact
High-authority content and expert-driven articles improve SEO rankings significantly, providing lasting value and increasing organic visibility, leading to higher consumer engagement and brand credibility.
