Dr. Hauschka’s global branding campaign successfully positioned the brand as a leader in sustainable skincare. Through the "Care for What You Love" hero claim and a multi-platform approach, the campaign reached 183 million impressions across 20+ markets, driving global brand awareness and increasing engagement on 12 platforms.
The integration of sustainability and self-care resonated with a global audience, strengthen Dr. Hauschkas position as a trusted skincare brand.
Client
Dr. Hauschka
Industry
Region
EU, US, LATAM, APAC
The Challenge
Dr. Hauschka needed an engaging international campaign to position the sustainable skincare brand globally, aiming to boost brand awareness and highlight values of sustainability, skin health, and care for the planet.
The Solution
We developed the "Care for What You Love" campaign to inspire audiences to care for the planet, nurture others, and prioritize skin health—core values of Dr. Hauschka. The campaign included an online hero film across 26 markets and a photo campaign featured in magazines like VOGUE, producing a total of 300 assets. This approach effectively communicated the brand's commitment to sustainability and skin care, boosting brand awareness.
Results
26+
international markets
183Mio.
ad impressions globally
12
different platforms
Our learnings
#1
Bold Visual Language Builds Brand Identity
A strong, bold visual language can significantly enhance brand recognition and emotional connection across global markets.
#2
Integrated Campaigns Maximize Impact
Combining hero films, photo campaigns, and multi-platform content ensures consistent messaging and amplifies reach.
