We helped D.O. Rueda, Spain's largest white wine appellation, successfully enter the German market. By repositioning the brand for a young, urban audience and promoting Rueda wines as the Spanish summer wine, we leveraged social media, influencer events, and expert PR to drive awareness. The result: +150% Brand Recall and 5% social media engagement, far surpassing the industry average.
Client
D.O. Rueda
Industry
The Challenge
Introducing D.O. Rueda, Spain’s largest white wine appellation, to the German market posed a significant challenge, as Germany is traditionally a white wine country. The task was to create demand for Spanish wines and position them effectively.
The Solution
We conducted a deep consumer analysis and repositioned D.O. Rueda to target a young, urban audience, positioning the wine as the Spanish summer wine. The campaign leveraged social media, influencer events, and expert PR to build awareness and engagement. We showcased the unique qualities of Rueda wines to make them more appealing to the target market.
Results
+150%
increase in Brand Recall
5%
Engagement on Social Media (industry average is 0.76%)
Our learnings
#1
Repositioning Drives Brand Recall
By targeting a young urban demographic and positioning D.O. Rueda as a refreshing, seasonal wine, we effectively captured their interest and significantly increased brand recall and engagement.
