Chiemseer – The No. 1 Hellbier Social Channel in just 2.5 years. We helped Chiemseer build the largest Hellbier social channel in Germany, growing to 83k followers with an engagement rate of 6.2% – far above the industry average. By repositioning the brand for a younger, active audience and focusing on community-driven content, we set new benchmarks in the beer industry, outpacing competitors and driving remarkable digital success.
Client
Chiemseer
Industry
The Challenge
Chiemseer lacked a strong brand presence and clear positioning in the market, with no digital activities to engage younger consumers.
The Solution
Since 2022, we’ve helped Chiemseer transform their digital strategy by repositioning the brand for a younger, active audience focused on freedom. We adopted a community-first strategy on Instagram, creating high-engagement content and collaborating with influencers, setting new industry benchmarks and outpacing competitors.
Results
83k
Followers in 2.5 years (still growing) – No. 1 Hellbier social account
6.2%
Engagement rate (industry average: 0.76%)
Our learnings
#1
The Power of a Consistent Strategy and Repositioning
A clear, focused repositioning drives significant results.
#2
The Power of Community
Building an engaged, active community leads to higher brand loyalty and interaction.
#3
Social Trends Don’t Wait – Adapt Quickly
Staying agile in adapting to trends ensures a brand remains relevant and competitive.
