To promote the new FC Bayern Kids Club and Topps partnership, we created an engaging announcement video featuring Bernie, the FC Bayern mascot. The video aired during the half-time show at the Allianz Arena and across social media, successfully increasing awareness among the younger target audience.
Client
FC Bayern
Industry
Services
Region
Germany
The Challenge
The challenge was to promote the new partnership between the FC Bayern Kids Club and Topps in a way that resonates with young fans and effectively drives engagement within this target group.
The Solution
To capture the attention of kids, we used Bernie, the beloved FC Bayern mascot, in a short announcement video. The video was featured during the half-time show at the Allianz Arena and shared across social media channels. By leveraging the mascot’s popularity and using a fun, engaging format, we created an exciting moment for young fans to connect with the new partnership.
Results
#1
Increased awareness among the younger target group
#2
Strong engagement with the FC Bayern Kids Club and Topps branding during the half-time show and on social media.
Our learnings
#1
Emotional Branding Resonates Across Generations
An emotionally charged and authentic message can create deep connections with younger audiences, even for legacy brands.
