We developed a new strategy for internal communication platform for BMW, simplifying complex topics and fostering collaboration across departments. Through producing of engaging content like videos, photos, and articles, along with community involvement, we increased shared knowledge and created a dynamic, interactive platform for employees.
Client
BMW
Industry
Region
Germany
The Challenge
BMW asked us to simplify the communication of complex topics across its global organization, aiming to foster innovation exchange between departments and create engaging internal content. They also wanted to produce exciting assets (videos, photos, articles) on a Germany-wide scale and boost community involvement to enhance employee engagement.
The Solution
We developed a new internal platform communication strategy, simplifying complex topics for employees and management. By creating engaging content (videos, photos, articles) and using community-driven initiatives, we encouraged knowledge sharing and collaboration across departments, bridging communication gaps within BMW.
Results
#1
Significant increase in shared knowledge across departments.
#2
Creation of a new internal content platform hosting dozens of engaging assets developed by us.
#3
A more engaged and informed BMW workforce, with ongoing content shared through interactive features like polls and hashtags.
Our learnings
#1
Simplifying complex communication fosters collaboration
Tailoring content for internal audiences and encouraging engagement through interactive elements enhances knowledge sharing and alignment within the company.
