The Chiemseer Kiosk Campaign identified untapped sales potential through an exclusive study, then strengthened its youthful brand positioning with clever Creative Assets and DOOH strategy containing precision targeting, resulting in 180% increase in purchase intent in just four weeks.
Client
Chiemseer
Industry
The Challenge
Chiemseer, a leading German brewery, initially positioned together with the client as a young lager, faced the challenge of reaching young consumers at the point of sale (POS) and expanding their presence in urban hotspots. The key question was: How can we effectively target this audience and drive growth in key locations?
The Solution
We conducted an in-depth study with mystery shoppers in Berlin, Hamburg, and Frankfurt, analyzing Chiemseer’s performance to identify sales potential. Using this data, we developed a targeted strategy for kiosks and late-night stores, and collaborated with HYGH for a DOOH campaign. Creative ads targeted young consumers, boosting sales and partnerships, and helping Chiemseer dominate kiosks across Berlin over the summer.
Results
240%
Brand Awareness grew by
120%
Ad Recall increased by
180%
Purchase Intent surged by
Our learnings
#1
Consumer Insights Unlock Sales Potential
A custom study revealed key consumer behaviors, identifying untapped sales opportunities and driving targeted marketing strategies for growth.
#2
Be Where Your Target Group Is – Precision Targeting
Reaching young consumers where they frequent, like kiosks, through precision targeting maximizes brand visibility and impact.
#3
Creative Assets Matter at the Point of Sale
Young consumers respond to engaging, tailored content at POS, strengthening brand connection and boosting sales.
