The "Aufs Jetzt" hero claim brought Chiemseer’s youthful energy to life, celebrating spontaneous moments with friends. The creative visuals invited consumers to live in the moment, while the campaign blended OOH media with community-driven content to amplify engagement. The result? 120% brand lift and 18 million impressions, strengthening our strategy as lead agency to position Chiemseer as a modern, vibrant beer choice.
Client
Chiemseer
Industry
Region
Germany
The Challenge
Chiemseer, a young lager brand, needed a new hero claim and campaign to reinforce its positioning as a modern, youthful beer in a competitive market. The challenge was creating a memorable claim that resonates with young consumers and connects with moments of fun, friendship, and authenticity.
The Solution
The "Aufs Jetzt" campaign highlighted living in the moment and creating lasting memories with friends. We invited the social media community to suggest claims for the visuals, seamlessly integrating online and offline engagement. This dynamic approach resonated both in physical spaces and on social platforms.
Our learnings
#1
The Power of the Right Hero Claim
"Aufs Jetzt" strengthens the brand's youthful positioning, connecting with young consumers by highlighting spontaneous, authentic moments.
#2
Seamless Integration of Online and Offline
Combining OOH media with community-driven content amplifies the campaign’s reach and impact across both digital and physical touchpoints.
