We introduced this cult favorite to the U.S. market, starting in Los Angeles, with a strategic campaign focused on:

• **Positioning:** Tailoring the brand identity for U.S. consumers.
• **Content Production:** Creating standout visuals and stories.
• **Media Buying & Channel Management:** Maximizing reach through key platforms.
• **Launch Event:** Hosting a high-profile kickoff in LA.

The campaign built a strong foundation for national expansion and brand recognition.